Tuesday 18 November 2014

Dt 2: Aaron K Visit.

Analysis of his website:

Aaron K's website is definitely one of the more user friendly sites out there. The layout of the page is both easy to decipher and to navigate. There are clear links to projects and portfolios that he has completed on the left hand side as well as scroll over images that will take you to a particular project/portfolio on the very front page. What I like most about his website is that everything is titled. The series all have a very creative name, such as disorderly conduct or hedge your bets. It is interesting to know, from his own mouth, that he comes up with many of the names of his collections as well, just because they liked how creative they were. When opening a link, the page is again extremely easy to navigate with clear arrows showing you that you can scroll through the images. I liked using his website, the different collections were easy to find and there were clear links to other forms of social media that he used.

Contextualisation of his work:

Aaron K's work is very staged and bold. His style of photography is very much in your face and out there and I love it. I like the bright colours and bold clothing. The lighting always accentuates the models and makes them stand out from the background. I love how there's always a little story in behind his works. Aaron K does a lot of editorial work, but there's always something more. They aren't just models wearing pretty clothes, there's actually a full story or an idea to go with it. His more conceptual photographs are definitely his stronger photographs, they're the ones that are memorable. He doesn't dance around subjects that are generally taboo, his series on eating disorders was beautifully crafted. The photographs held a lot of symbolism towards the subject, it was obvious as to what the idea behind the photographs was. The genre of his work is definitely creative with a fashion sub genre. But there is also a strong editorial aspect to his works as well, possibly along the lines of social documentary even if it is staged. I like the strong style of Aaron K's work and I would like to experiment in his style.

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